In November 2022 we launched our Programmatic Mail incentive to support brands using mail in a programmatic way.

Following customer feedback, and to enable Royal Mail to capture further insight on Programmatic Mail, applications for this incentive are now open until 29 December 2023.

Programmatic advertising is a rapidly growing way for brands to serve highly targeted adverts at the right time to customers. This exciting new incentive will enable more customers to benefit from using mail in a programmatic way.

Under the incentive customers can post programmatic mailings at the Advertising Mail rate even for mailings which are below the 4000 items per day contractual threshold.

The incentive is running until 28 December 2024 and it offers two mailing routes:

1. Route A: For daily consolidated Programmatic Mail where the volume is below 4000 items, these items can be consolidated with business mail and postage credits will be awarded to achieve the Advertising Mail rate.

1. Route B: For daily consolidated end-brand Programmatic Mail where the volume is equal to or greater than 4000 items, these items can simply be posted using the existing Royal Mail advertising mail product codes to achieve the Advertising Mail rate.

The incentive terms and conditions can be found here where you will also find a useful sales presenter which provides further detail on the incentive.

If you have any questions please contact your Account Director.