Wholesale
Ideal for customers wanting to integrate Mailmark Data into their systems
Mailmark Direct Data is an item level data set with fixed fields detailing key information on mail items. This information can be blended with other information held by the customer and used to:
- Enhance existing Customer Relationship Management systems
- Trigger additional customer action including programmatic mail and e-channels
- More efficiently manage the mail supply chain
- Measure the performance of important customer communications
- Integrate mail into multi channel customer communications strategy
If you would like to sign up, please contact your Account Director and we can arrange for the agreement to be made up for you to sign.
Technical specification - the focus of this document is to provide the technical detail to support customers and software providers to enable: secure, customer specific, retrieval of data files; development of an external solution to deliver data in a format and medium requested by end clients; and data integration with external customer solutions. This document is due to be updated after Ofcom decides to change the Access Condition which we expect to be in summer 2025. From this point the following technical specification version will be applicable.
How to download the data files - this document is to provide customers and interested parties guidance on: requesting Mailmark Direct Data; accessing data securely; and the CSV data format structure.
If you have any queries on the above technical specifications please feed these to your Account Director.
From 19 June 2021 Mailmark Direct Data (MDD) Detail files will be updated to include Predicted Delivery information for Network Access Economy letter postings. Find out more about Predicted Delivery in this presentation.
- Predicted Delivery information is determined by using the product and handover information of the eManifest, when the item was first seen on our automation and when the letters have received their final machine sort. The initial date shown on reports will be the first seen date plus 4 working days, however this date will change once the letter receives the final machine sort at the sequencing stage. If the item is manually sorted, or does not receive a final walk sequence scan, or is handed over late and the predicted delivery cannot be updated, it will show the original estimation based on the product and first machine track event plus 4 days.
Please note: Predicted Delivery information is provided at item level so will therefore not show in the MDD ‘Summary’ file (which provides information at eManifest rather than item level). In addition, if mailing items are not manifested there will not be Predicted Delivery information.
When you access your MDD Detail files from 19 June 2021, you may notice that the Predicted Delivery date will often identify as first seen date plus 1 working day - such as you would expect for our Standard product. The logic engine which underpins the deferral decisions for the DSA Economy product is currently proceeding through further testing and we expect to conclude the national roll out later in the summer. Consequently, customers will not initially see very much difference in delivery speed when comparing Economy and Standard services. However, this will evolve as testing and roll out progresses. The true difference in service speeds and fall to earth profile will become apparent once the deferral process is fully implemented.
The FAQ section in the Technical specification includes additional and more detailed information.
Predicted Delivery is in scope as a future development for other Access products and we will advise MDD contract holders of timescales at an appropriate time.
If you have any queries please contact your Account Director.
Our colleagues in Marketreach have also prepared a 'Making the Most of Mailmark Direct Data' presentation which provides an overview of the benefits of Mailmark Direct Data and examples of innovative solutions which can be built out of the data.