To support your JICMAIL learning journey here are online videos on how to use JICMAIL Discovery. This library of tutorials provides easy-to-follow instruction on how to get the most from your data visualisation tool.

Each separate tab or usage within the tab is explained in a separate video to provide a quick and easy way to make sure you are using JICMAIL Discovery in the most efficient and effective way.

Our commitment is to support your adoption of JICMAIL at every step of the way with this full training offer. Training on JICMAIL for those on the IPA CPD programme can count towards CPD hours.

JICMAIL (Joint Industry Committee for Mail) marks a first for mail. Set up by the DMA, IPA, ISBA, Whistl and Royal Mail, JICMAIL provides mail with the same metrics available to other channels' data that’s used by media planners to help map out campaigns. The data is captured by global market research agency Kantar TNS, using a diary that follows each piece of mail over a four-week period, across a sample size of 1,000 UK households. To find out more about JICMAIL visit the JICMAIL website.