On 22 July 2019 we are planning to launch an exciting new incentive to assist customers with their  direct marketing activities for the period prior to the new academic year??" the Royal Mail Back to School Incentive, with prices for incremental Advertising Mail volume1 starting at 12 pence per item.

Back to School shopping is an important revenue stream for many retailers, whether supplying electronic school items, stationery or clothing.  Our new time limited incentive gives brands the opportunity to deliver their offers directly to the consumer’s doormat at a very competitive rate, and potentially drive retail footfall or online purchase during this important shopping period.

When does the incentive launch?

Under clause 3.1 of the Voucher Redemption and Reimbursement Agreement we are permitted to launch an incentive on reasonable notice, unless we receive a reasonable objection from an Access contract holder within 5 working days of our notice, in which case we must provide 70 days’ notice.

We really want customers to benefit from this short term incentive, and so we provide you with reasonable notice of our intention to launch the incentive on 22 July 2019. The incentive will run until 30 August 2019.

If we do not receive any reasonable objection by 5pm on 11 July 2019, then the incentive will launch on 22 July 2019, and you may submit an application form from 12 July 2019. If we do receive a reasonable objection then unfortunately we will be unable to launch the incentive as it is designed specifically to run during the Back to School period.

To find out more about the incentive, the terms and conditions and how to apply visit our Back to School incentive page, or speak to your account director.

1 Excludes Partially Addressed Mail