We have updated the Advertising Mail content guidelines to provide clarity in respect of what content is in scope of “Membership or subscription magazines / publications, with or without advertising”, and does constitute Advertising Mail.

TV listings, Consumer Magazines and Business Magazines which are sent as a prospective copy for the purpose of enrolling the customer in to future memberships or subscriptions will constitute Advertising Mail. These copies must be sent with a covering note or letter clearly demonstrating the context of why they are being sent and how the recipient can subscribe to get further copies.

The revised guidelines can be found here.