We are pleased to announce that in early September we will be launching a new incentive for customers posting Catalogue Mail. Whilst we will be formally notifying of the launch soon, we felt it important to inform the industry ahead of this to help you plan accordingly.

A catalogue can really complement customers’ multi-channel campaign activity and drive performance. Catalogue Mail works for both acquisition and retention and has a role to play in building your brand. Our Marketreach research and report, written in collaboration with Retail Week, reveals that catalogues can convert browsers into buyers, with 55% making a purchase after seeing something in a catalogue.

Under the incentive, participants posting incremental Catalogue Mail across September 2024 to January 2025 benefit from postage credits of up to 22.5% for incremental volume and 1.5% for planned volume.

To qualify, mailings must include either a minimum of  100,000 incremental Catalogue Mail items, or 2.5% of the planned catalogues, whichever is the greater. The last posting date will be 1 February 2025. Customers must submit their applications for this incentive by 6 January 2025.

Attached is a useful sales presenter which provides further details about the incentive.

We will make the terms and conditions and postage credit rates available at the time we formally notify of the incentive’s launch.

If you have any questions, please contact your Account Director.