In November we launched our Programmatic Mail incentive to support brands using mail in a programmatic way.

Programmatic advertising is a rapidly growing way for brands to serve highly targeted adverts at the right time to customers. This exciting new incentive will enable more customers to benefit from using mail in a programmatic way.

Under the incentive customers can post programmatic mailings at the Advertising Mail rate even for mailings which are below the 4000 items per day contractual threshold.

We are pleased to announce that we are extending the deadline for applying from 3 February 2023 to 3 March 2023.

You can find out more about the incentive here.