The Advertising Content Incentive aimed at advertisers who grow their use of mail, has proved popular since its launch in April 2016. We forecast c.100m incremental items of advertising mail will be generated in the first year by a variety of different advertisers from a range of sectors. As a result of this success, we are extending the application period for the Royal Mail Group Scheme for Growth and the Advertising Content Incentive for a further 12 months and will now accept applications up to and including 30 April 2018

Further details can be found here

The extension change notice can be found here