This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider. At optilyz, he works with some of the  most successful companies in Europe.

The blog examines the role of direct mail in CRM and emphasises the importance of personalised comms to establish greater customer connections. Brands should consider using marketing automation software for delivering customer journey mailings to achieve better results.

Read the full blog here.