The testing and innovation scheme (TIS) is an incentive to support you in the testing of new mailing applications or testing changes to an existing mail campaign.  

We want you to discover how you could make your Business Mail deliver even greater results.  You may want to test a loyalty mailing to your highest value customers or introduce a 'welcome pack' to promote retention.  
  
 

• The TIS helps customers discover how to get the best results from mail by lowering the cost of postage.
• Customers can either test using mail for a purpose they have not tried before or test innovations on existing mail to improve its performance.
• Royal Mail incentivises a suitable test with postage credits whether it’s a one-off campaign or a series of mailings for a period of up to 6 months, unless you are testing Mailmark Economy for the first time or using our supplementary Economy offering, in which case the incentive period is until 31 May 2024.
• If the test is successful and the customer decides to roll out the mailing beyond the 6 month test period then Royal Mail will support certain tests with further postage credits (roll-out postage credits) for an additional 6 months.

Emerging Technology - Integrating technology and physical mail

Take a look at our emerging technology propositions and incentives to boost your campaign performance using the latest ideas and methods to integrate physical mail and marketing technology. Download the slide deck with examples that can supported via the our Test & Innovation incentive, building case-studies across a number of sectors and applications.

There is an added bonus that we will offer the higher incentive rate (15% for Advertising Mail or 30% for Business Mail) for qualifying tests.