What is the incentive all about?

A catalogue can really complement customers’ multi-channel campaign activity and drive performance. Catalogue Mail works for both acquisition and retention and has a role to play in building your brand. Our Marketreach research and report, written in collaboration with Retail Week, reveals that catalogues can convert browsers into buyers, with 55% making a purchase after seeing something in a catalogue.

Under the incentive, participants posting incremental Catalogue Mail across September 2024 to January 2025 benefit from postage credits of up to 22.5% for incremental volume and 1.5% for planned volume.

*You will be awarded eligible postage credits  in accordance with the process set out in Clause 4 of our Incentive Framework Terms.. 

When is the incentive running from and until?

Under clause 3.1 of the Voucher Redemption and Reimbursement Agreement we are permitted to launch an incentive on reasonable notice, unless we receive a reasonable objection from an Access contract holder within 5 working days of our notice, in which case we must then provide 70 days’ notice.

We are keen for customers to benefit quickly from this incentive, so please accept this as reasonable notice of our intention to launch the incentive on 15 August 2024, and for it to run until 1 February 2025. 

If we do not receive any reasonable objection by 5pm on 14 August 2024, the incentive will launch on 15 August 2024 and you may submit an application form from 19 August 2024. If we do receive a reasonable objection then the incentive launch will be deferred to 16 October 2024.

How does the incentive work?

The Catalogue Incentive is structured to promote incremental Catalogue Mail against the customers planned total advertising mail volume.

1. 1.You must be planning to post at least 80% of the volume posted between 4 September 2023 and 03 February 2024. The 80% is measured against all the advertising mail posted including  Catalogue Mail, Advertising Mail and Partially Addressed. 
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3. 2.You will qualify for a credit if between, 2 September 2024 and 1 February 2025, you post incremental volume above the baseline (point 1) and the incremental catalogues are posted using the Catalogue Mail product. The minimum entry criteria is 100k items or 2.5% of the planned catalogues, whichever is the greater.
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5. 3. If you qualify against point 1 and 2 above you will earn credits against both your planned Catalogue Mail and Incremental Catalogue Mail. The credit rate is determined by the % of incremental Catalogue Mail you send, as detail in the table below:
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Postage rates and calculator

Take a look at our postage credit rates to see the applicable credit rates which you can earn under the incentive. 

We have also devised a postage credit calculator to provide an indication of the credits you could earn against your volumes. 

Terms and conditions

You can view the incentive terms and conditions here. 

How to apply

The online application system for this incentive is open from 19 August 2024. 

The closing date for applications is 6 January 2025. 

Sales presenter

We have developed a useful sales presenter to assist you with pitching this incentive to your customers.