Today we are launching our new Programmatic Mail incentive to support brands using mail in a programmatic way.

Programmatic advertising is a rapidly growing way for brands to serve highly targeted adverts at the right time to customers. This exciting new incentive will enable more customers to benefit from using mail in a programmatic way.

Under the incentive customers will be able to post programmatic mailings at the Advertising Mail rate even for mailings which are below the 4000 items per day contractual threshold.

The incentive will run for 12 months and offer two mailing routes:

• Route A: For daily consolidated Programmatic Mail where the volume is below 4000 items, these items can be consolidated with business mail and postage credits will be awarded to achieve the Advertising Mail rate.
  
• Route B: For daily consolidated end-brand Programmatic Mail where the volume is equal to or greater than 4000 items, these items can simply be posted using the existing Royal Mail advertising mail product codes to achieve the Advertising Mail rate.

The incentive will run for 12 months from your application being accepted (subject to terms and conditions). The closing date for applications is 3 February 2023.

The incentive terms and conditions can be found on the Incentives page of the Wholesale website which includes a sales presenter.

If you have any questions please contact your Account Director.